Localization is often treated synonymously with translation; however, both are distinctly different. The traditional translation is what it sounds like: rewriting content in a local, region-neutral way that is understandable  in another international language. 

Localization goes much beyond word-to-word conversion, using local words phrases that resound with area-specific markets. Locally flavored translations are more authentic and create much more interest and engagement among a wide-ranging customer base. 

You might be thinking, why it is so important?

Reasons why translation in business and marketing is important include but not limited to the following: 

1. Communicating with the Customers

Translation in marketing and business are not limited to the mechanical conversion of words into a different dialect. It needs careful observation of cultural and contextual facets of a particular language. Delivering and conveying a clear and to-the-point message to the client boosts the chances of them making a purchase from your business. 

Usage of local and professional translation service providers is vital to ensure the growth of the business. We employ native speakers with required specializations to ensure better-localized translation results.  

2. Global Business

Accurate and localized translations convey precise messages to an international audience. Some areas where translation matters the most include, but are not limited to website content, business documents, and other technical, legal and marketing materials. Technical translations are area-specific, thus more vital for the company’s growth. 

A good marketing copy offers in-depth comprehension of the industry or the concept by not leaving out important details or failing to include information. 

When customers resonate with your marketing copy or communication, they feel more connected to you and confidently make a purchase. In fact, research shows that customers are 3 times more likely to make a purchase when information is available in their native language.

3. Brand Visibility

Businesses hoping to reach a global audience prioritize precise localized translation in marketing in a language that their targeted audience understands. This is made possible through the engagement of professional translators, creating language-friendly business-focused content, like websites, brochures, videos or other highly visible documents or publications. Professional translation companies understand communication needs of a global customer base in terms of word framing and content type. 

Remember, friendly content will make your customers comfortable and make them buy from your business and spread the word about it, too – effectively boosting your reach and visibility. 

4. Global Business Operations and Flow

Business operations include clients, shareholders, and governments stakeholders. For a smooth operation, the business needs to meet the legal requirements laid by the government, including the writing of terms and conditions of service in a language that clients understand. 

A clear form and tone of communication with the clients and shareholders on what your business/plan/product is about and what they should expect from it is the key. 

Considering the general sensitivity of legal documents, it is imperative that professional translators prepare these by employing the exact words which fit translation from the original language. Doing this saves global businesses from upsetting global clients and facilitates stakeholder engagement. 

For all of these reasons and much more, translation in marketing and other business areas is highly important. 

We offer stellar localized translation services by employing the services of expert and area-specific translators. 

Get in touch with us today for a quote!